Thursday, December 1, 2011

laphroaig newsletter

Winter has truly arrived at Laphroaig, with winds exceeding 95 MPH yesterday! It’s been a great year for us at Laphroaig; in fact it’s been another record production year for us - ensuring we keep you in your whisky! As well as that we’ve been pretty busy with some other things.
As you all know we launched a new look website earlier in the year, as well as a new, improved online shop. I’ve had some great feedback which I really appreciate, as after all it’s your site really so we wanted to ensure you were happy with it. As always, if you have any suggestions on things you’d like to see, let me know.
I’ve been busy travelling, meeting as many Friends of Laphroaig as I could. Thanks to everyone I met along the way in North America; Australia; New Zealand; Asia; Germany and of course the UK. It was great to get out further afield this year due to the Laphroaig Live video production. If you haven’t yet watched it, it’s a great show. You’ll find the link on the website homepage.
We’ve also had a couple of weddings up at the distillery. It’s always such a pleasure when Friends of Laphroaig want to share their special day with us - it’s a true honour. Our best wishes to both couples, we hope them a long and happy marriage.
I’d also like to extend my best wishes to Eddie Morris, our Warehouseman who is retiring after 28.5 years with us here at Laphroaig - we wish him all the best in his retirement.
Now, as you know we usually send you a festive eCard at this time of year. However this year we thought you might like a change and so we’ve created an online Friends of Laphroaig Advent Calendar instead!
Just go to http://laphroaig.createsend4.com/t/r/l/ijtkdjy/miykdiddt/j/ and you will find our virtual Advent Calendar with 24 windows. Every day during the run up to Christmas, a different Friend of Laphroaig will win a special Laphroaig gift; these vary from four of our finest whiskies to some lovely merchandise from the Laphroaig shop. Each day a new window can be opened by clicking on it to reveal the prize and the winning plot number. If it’s your plot number then you have won the day’s gift! It’s as simple as that.
Talking of Christmas, we have some great new items in our shop that we hope will make great gifts. My favourite is our new Islay Christmas hamper with a super selection of Islay and Scottish produce including of course a bottle of Laphroaig. We also have a Christmas pudding cheese for UK FOLs and a very Scottish gift of ‘Tablet’ (it’s a bit like fudge). It comes in 3 varieties; including a tablet infused with Laphroaig 10 year old. If you have a sweet tooth you will love it!
If you are planning to get some Christmas gifts online, be sure to order in time as our last posting dates are fast approaching:
UK - 18th December
Europe - 8th December
International - 4th December
We’ve got some exciting plans for 2012 both here at the distillery and also for our Friends of Laphroaig. I’ll be writing to you in the New Year with some more information.
In the meantime, I hope you enjoy our Advent calendar and I’d like to wish you all a very happy Christmas and New Year.
Best Wishes
John Campbell
John Campbell
Distillery Manager, Laphroaig

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