Talisker sponsors The Talisker Whisky Atlantic Challenge.

TALISKER™, the only Single Malt Scotch Whisky made in the Isle of Skye, is now the title sponsor of the of the Woodvale Atlantic Challenge, it was announced today.
The Atlantic Challenge, which starts next month, is the world's toughest rowing race. It will be known as The Talisker Whisky Atlantic Challenge. The race is biennial; the Talisker sponsorship will run for at least the 2011 and the 2013 races.
Details online at: http://tinyurl.com/5rk2ycs